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BMW 7-Series: The Ultimate Luxury, Technology … Driving Machine

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When thinking about “halo” vehicles and what it means to a brand – you would be hard-pressed to find a car more in touch with its true self than BMW’s 7-Series. This flagship model has long driven the innovation envelope for top-of-segment luxury, the latest in technology, and unmatched driving experiences. Having a reputation for stately elegance, the 7-Series has once again started a new chapter for the brand.

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