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It's the holiday season! The Lexus red bow tradition is worth remembering

Lexus Red Bow Hendrick Cars.jpg


Tradition is an important part of the holidays. Whether its music, lights, movies or shopping for the perfect gift, memories made during this time of the year can last a lifetime. One notable tradition that has lasted now more than 20 years is the Lexus “red bow,’ a longstanding highlight of its “December to Remember” marketing campaign. Built to recognize the joy of giving, the annual Lexus campaign tries to capture the essence of the season.

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Preparing your vehicle for winter

Preparing your vehicle for winter Hendrick Cars.jpg


The time you have to prepare your vehicle for winter draws to a close. Snow, ice and extreme cold has already arrived for many. Winterizing your car is not only about ensuring its performance but also enhancing safety during the icy and snowy months. 

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