Hendrick Automotive Group opens BMW of McKinney

Hendrick Automotive Group opens BMW of McKinney

Charlotte-based Hendrick Automotive Group has officially opened BMW of McKinney at 2601 N. Central Expressway in McKinney, Texas. The new dealership is the company’s second BMW franchise in the state joining BMW of South Austin, which opened in May 2018. It is the region’s first ground-up BMW facility featuring the latest “Retail Next” showroom concept.

Utilizing an open floor plan with soft tones, natural lighting and environmental efficiency, BMW of McKinney is designed to engage customers and highlight the brand’s sustainable and aspirational lineup of driver-centric cars and sports activity vehicles (SAVs). The dealership is “M Certified,” which ensures BMW enthusiasts receive the highest level of product support.

Sitting on 14.5 acres, the new facility is more than 70,500 square feet and offers amenities such as free Wi-Fi, coffee and snack bars, customer workstations, and a retail store featuring BMW’s latest official apparel and accessories. A climate-controlled service drive welcomes customers to a repair center with 47 bays, two advanced alignment machines, and a team of BMW Certified technicians who support the brand’s growing EV portfolio. The dealership is also outfitted with the latest electric vehicle and charging station technology.


The new store is situated 3 miles north of Honda Cars of McKinney, Hendrick Automotive Group’s original retail location in the area. It opened in 1987.

“For 37 years, we’ve enjoyed a terrific relationship with the people of McKinney,” said Rick Hendrick, the company’s chairman and CEO. “Our new facility will allow us to support this growing, vibrant community and offer customers a truly world-class experience. With easy access to Highways 75 and 380, the location is very convenient for BMW’s rapidly growing customer base in North Dallas. We’re pleased to open our doors and invite everyone to see what we have to offer.”

Hendrick Automotive Group now operates nine BMW franchises throughout the United States. The relationship began in 1980, making it BMW’s longest-tenured manufacturer partner in the Dallas Metroplex. The company has earned Center of Excellence, BMW’s most prestigious award, a combined 45 times.

“We could not ask for a better long-standing business partner than BMW,” said John Desmond, market area vice president, Hendrick Automotive Group. “Having worked with them for more than 40 years now, each facility we build is a true collaboration. BMW of McKinney is no different. We feel this facility is a design benchmark for the region, and our North Dallas customers will benefit from our commitment to the brand, product knowledge and focus on next-level service.”


Johnny Secondo, previously general manager at Hendrick Automotive Group’s Mall of Georgia MINI just north of Atlanta, has been named to the same position at BMW of McKinney. He will report to Desmond.

“Our teammates and customers will benefit from our commitment to service and company’s deep knowledge of the BMW brand,” Secondo said. “Whether they shop online or visit our store, people will feel welcome. Having the best culture in the industry is a standard we intend to live up to on a daily basis. Additionally, as people who live and work in the McKinney area, we will continue our company’s tradition of giving back to the community whenever we can.”

With more than 400 new, certified and pre-owned cars, trucks and SAVs onsite, and an additional 29,000 vehicles online at HendrickCars.com, North Dallas shoppers have a wide variety of inventory options immediately available.


BMW of McKinney will add 60 jobs to the local economy, including 25 positions for qualified and master service technicians. Currently available career opportunities include positions in sales, service and finance. For more information, please visit HendrickCareers.com.