Privacy Policy


This Privacy Policy explains the policies and procedures of Hendrick Automotive Group and its affiliates (collectively, "Hendrick") regarding information we collect from or about our customers and their use of our products and services. Our products and services are not directed to individuals under the age of eighteen (18), and we request that these individuals not provide any information to Hendrick.  By providing information to us or by using our products or services, you agree to the terms and conditions of this Privacy Policy.


Information We May Collect

We may collect information from or about you (such as your name, address, phone number, e-mail, payment information, driver's license or other government identification information) or your devices in a variety of ways, including (1) through our websites, software applications, social media pages, e-mail messages, or other digital services (collectively, "Digital Services") (e.g., when you create a Hendrick Cares account or request contact from Hendrick); (2) through credit applications and other forms (such as date of birth, Social Security number, bank routing information, trade-in vehicle information and credit related information from consumer reporting agencies such as credit history and capacity); (3) from other sources, such as public databases, joint marketing partners, vehicle manufacturers, third-party vehicle repair or service centers, and social media platforms; (4) from offline sources, such as when you visit a Hendrick dealership or collision center, attend one of our events, sign up for a test drive, place an order, or contact our customer service or sales department; (5) from or about your vehicle, including Telematics log data (e.g., performance, usage, operation, and condition of your vehicle, including: vehicle identification number; speed information; odometer readings; battery use management information; battery charging history; electrical system functions; software version information; infotainment system data; safety-related data and camera images) and service history, such as the customer's name, vehicle identification number, repair history, any outstanding recalls, any bills due, any customer complaints, and any other information related to its service history; and (6) through your browser or device, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Digital Services (such as the Hendrick App) you are using, we may also use cookies, pixel tags, analytics tools, and other similar technologies to help provide and improve our Digital Services, and as detailed below:


·       Cookies:  Cookies are pieces of information stored directly on the computer that you are using. Cookies allow us to collect information such as browser type, time spent on the Digital Services, pages visited, language preferences, and other web traffic data. We, and our service providers, use the information for security purposes, to facilitate online navigation, to display information more effectively, to personalize your experience while using the Digital Services, and to otherwise analyze user activity. We can recognize your computer to assist your use of the Digital Services. We also gather statistical information about the usage of the Digital Services in order to continually improve their design and functionality, understand how the Digital Services are used, and assist us with resolving questions regarding the Digital Services. Cookies further allow us to select which of our offers are most likely to appeal to you and to display them to you. We may also use cookies to see how you interact with our offers, and we may use cookies or other files to understand your use of our websites.  If you do not want information collected through the use of cookies when using your Hendrick Cares account or our website, there is a simple procedure in most browsers that allows you to automatically decline cookies or gives you the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site.  However, if you do not accept these cookies, you may experience some inconvenience in your use of the Digital Services. For example, we may not be able to recognize your computer, and you may need to log in every time you visit the applicable Digital Services.


·       Pixel tags and other similar technologies: Pixel tags (also known as web beacons and clear GIFs) may be used in connection with some Digital Services to, among other things, track the actions of users of the Digital Services (including e-mail recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Digital Services and response rates.


·       Analytics tools: We use website and application analytics services provided by third parties that use cookies and other similar technologies to collect information about website or application use and to report trends, without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites.  You can learn about Google's practices in connection with this information collection and how to opt out of it by downloading the Google Analytics opt-out browser add-on, available at


How We May Use Information We Collect


We may use information we collect to communicate with you, to (1) provide and improve our products and services, to communicate with you (including to respond to your inquiries and fulfill your requests, such as to send you product information, information alerts, information about events, or brochures, safety-related information about your vehicle); (2) to send administrative information to you, such as information regarding our products and services, and changes to our terms, conditions, and policies, to present products and offers tailored to you and to enhance our lists with information from other sources; (3) to allow you to participate in contests and similar promotions and to administer these activities; and (4) for our business purposes, such as data analysis, audits, fraud monitoring and prevention, identifying usage trends, determining the effectiveness of our promotional campaigns, and operating and expanding our business activities.


If you no longer want to receive marketing-related e-mails from Hendrick, you may opt out of receiving them by following the opt-out instructions in any marketing e-mail received from us or by contacting us directly (see "How to Contact Us" below). Please note that we may still send you important administrative and safety messages even if you opt out of receiving marketing e-mails.  Except as described above and below, Hendrick may use or share information that does not personally identify you for any purpose, such as for operational or research purposes, for industry analysis, to improve or modify our products and services, to better tailor our products and services to your needs, and where legally required.


How We May Share Information We Collect


We may share information we collect with our service providers and business partners, with other third parties you authorize, with other third parties when required by law, and in other circumstances, such as: (1) With our service providers and business partners when necessary to perform services on our or on your behalf, such as the circumstances noted in this Privacy Policy and with our third party service providers and channel partners to provide services such as website hosting, data analysis and storage, payment processing, information technology and related infrastructure, customer service, product design, product diagnostics, maintenance or related services, e-mail delivery, credit card processing, auditing, marketing, and other similar services; (2) With other third party business partners (such as manufacturers, finance, leasing, registration, and insurance companies) to the extent that they are involved in the purchase, lease, or service of your products to allow you to take advantage of those services if you elect to utilize them; (3) With other third parties you authorize, such as third party service centers or providers, if you choose to utilize them, third-party sponsors of contests and similar promotions, if you elect to participate, with your social media account provider, if you connect your Hendrick Cares account and your social media account (use of the information we share will be governed by the social media account provider's privacy policy); (4) With other third parties when required by law (including, but not limited to, subpoenas) when we believe in good faith that the law requires it, such as in response to a lawful request by governmental authorities conducting an investigation, including to comply with law enforcement requirements; to verify or enforce our policies and procedures; to respond to an emergency; to prevent or stop activity we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable; or to protect the rights, property, safety, or security of our products and services, Hendrick, third parties, visitors, or the public, as determined by us in our sole discretion; (5) In other circumstances, such as with a third party in connection with any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).


We do not share information that personally identifies you with third parties for their marketing purposes unless you opt in to that sharing.  If you wish to opt out of any processing of information for which you have provided your prior explicit opt-in consent, you may do so by contacting us at the address at the bottom hereof.


Security & Retention Period


We seek to use reasonable organizational, technical, and administrative measures to protect information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account with us has been compromised), please immediately notify us of the problem by contacting us at the address at the bottom hereof. 


We will retain information we collect from or about our customers, our products, and our services for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When the information is no longer necessary for these purposes, we delete it or keep it in a form that does not identify you. When determining this retention period, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature of our relationship with you, the impact on the services we provide to you if we delete some information from or about you, and retention periods required by law.




This Privacy Policy does not address, and Hendrick is not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any site or service to which our Digital Services link. The inclusion of a link on our Digital Services does not imply endorsement of the linked site or service by us or by our affiliates, nor does it imply an affiliation with the third party.  Please note that we are not responsible for the collection, use, or disclosure policies and practices (including the data security practices) of other organizations, such as any other app developer, app provider, social media platform provider, operating system provider, or wireless service provider, including any information you disclose to other organizations through or in connection with our software applications or social media pages.


Special Note about Children


Hendrick does not knowingly collect or use age identifying information or any personally identifiable information from children under the age of 13.  Hendrick does not knowingly provide any personally identifiable information, regardless of its source, to any third party for any purpose whatsoever from visitors younger than 13 years old.  No information should be submitted to Hendrick via or posted on the Digital Services by visitors younger than 13 years old.  In the event that we discover that a child under the age of 13 has provided personally identifiable information to us, we will delete such information from our files in accordance with the Children's Online Privacy Protection Act.


Notice to California Residents - Your California Privacy Rights


California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year.  If applicable, this information would include a list of the categories of personal information shared and the names and addresses of all third parties with whom we shared information in the immediately preceding calendar year.  If you are a California resident and would like to make such a request, please submit your request in writing to the address listed under "How to Contact Us" below.


Notice to European Union Residents


The Digital Services are intended for use solely in the United States by residents of the United States.  Hendrick makes no claims that the Digital Services are appropriate for use outside of the United States.  Hendrick does not knowingly collect or solicit personal information from residents of the European Union.  If you believe that we may have any information from or about an EU resident please contact us (see "How to Contact Us" below).


No Warranties or Representations


To the extent permitted by applicable law, the information on Hendrick websites is provided "as is and where is" and without warranty, and Hendrick disclaims all implied warranties, including without limitation any implied warranties of merchantability, fitness for a particular purpose and non-infringement. 


Updates to this Policy


Hendrick may change this Privacy Policy. Please take a look at the "Last Updated" legend at the bottom of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our Digital Services. By using our products or services, or otherwise providing information to us following these changes, you accept the revised Privacy Policy.


How to Contact Us


To contact us with a question or comment, to opt out from certain services, or to ask about your ability to exercise your privacy rights described above, please contact us at the address below.

Please note that e-mail communications are not always secure, so please do not include credit card information or sensitive information in your e-mails to us.


Hendrick Automotive Group, 6000 Monroe Road, Charlotte, NC 28212.