The off-road SUV segment has gone a bit soft as of late, but the INEOS Grenadier is here to change that. There’s nothing wrong with a modern SUV that packs a long list of luxury features and premium finishes, but the reliance on those features has seen too many brands lose sight of the bigger picture and led to a new generation of “soft-roaders” that simply lack the credentials of a good off-road model. However, one look at a Grenadier 1924 for sale will reveal this model is a throwback to the adventure-ready SUVs of the past.

First hitting the market in 2024, the Grenadier is INEOS’ attempt to right this wrong, bringing the off-road SUV back to its roots with a spartan design that emphasizes functionality, durability, and simplicity above all else. That’s not to say the Grenadier isn’t packing a few unique attributes that make it worthy of a closer look, especially when you’re talking about the intriguing 1924 edition, but INEOS’ fresh formula is quickly raising the bar in a market where style, not substance, has somehow come to rule the roost. Let’s explore some of the best features of the SUV’s 1924 model and learn how a partnership with a famed British outfitter makes the INEOS Grenadier such an exciting option.  

Outdoor Heritage Meets Modern Engineering 

INEOS is wasting no time in pushing out limited edition models. While the Grenadier only hit the market in 2024, the automaker is already introducing a limited edition as part of an exclusive collaboration with iconic British outerwear brand Belstaff. Founded in 1924, Belstaff has developed a hard-earned reputation amongst some of the world’s foremost adventurers. From mountaineering to motorcycle racing to military operations, Belstaff clothing has endured some of the toughest scenarios Mother Nature has to offer. Recognizing a shared sense of adventure and a desire to test the very limits of human achievement, INEOS bought out the Belstaff brand in 2017. 

The Grenadier/Belstaff collab isn’t just an experiment in vertical integration. Both companies are committed to producing durable, purpose-driven products that are as rugged as they are functional. Belstaff’s 100th anniversary provides the perfect excuse to celebrate the adventurous outfitter with a new, limited-edition version of the Grenadier that features unique badging and styling details that lend the SUV an unmistakable look. “Style that lasts a century deserves to be celebrated, and the Grenadier 1924 is both great looking and a seriously assured drive. Belstaff has been trusted by generations of bikers, sportspeople, and trendsetters, so we know we're in good company,” said Lynn Calder, CEO at INEOS Automotive.

This isn't the first time INEOS and Belstaff have come together to develop a new product: the two famously collaborated on the Challenger Collection for the INEOS Britannia sailing team, and the Grenadier’s Trialmaster and Fieldmaster trims are named after legendary Belstaff jackets. Limited to just 1,924 units, the Grenadier 1924 is as much a collector’s item as it is an adventure-ready SUV. Let's take a peek inside the Grenadier 1924 and learn how the rugged model showcases the perfect partnership between the two brands.      

Form Follows Function 

INEOS and Belstaff have both exhibited a "form follows function" approach when it comes to designing their products, but that doesn’t mean that the Grenadier 1924 is short on style. The limited edition SUV has been treated to an exclusive paint job that immediately sets the trim apart from the rest of the lineup. The Grenadier’s Inky Black roof is offset by an off-white body color that IENOS has dubbed Magic Mushroom. A blacked-out grille pairs well with the roof, while a pair of dark gray front and rear skid plates lend the SUV a non-nonsense, utilitarian look.

A set of metallic orange Belstaff centenary logos on the front fenders introduces a little pop of color into the equation while marking the model’s unique heritage. A set of 17-inch two-tone diamond-cut alloy wheels wrapped in BFGoodrich All-Terrain T/A KO2 tires tie the whole package together and give the Grenadier all the grip it needs to conquer even the toughest off-road obstacles. 

The interior also sees a Belstaff-inspired makeover, with INEOS introducing a full suite of premium details that lend the Grenadier 1924 an unmistakable look. The dashboard receives a distinctive dark green finish, as do the doors, overhead console, and switchgear. Speaking of the dashboard, it doesn’t seem like it’s from another era so much as an entirely different class of vehicle. The large physical switches and buttons that occupy the minimalist dashboard feel like they’re lifted from a military aircraft, which is a refreshing change of pace in a market where even the most vital controls have migrated to often clunky touchscreen displays.    

The Grenadier’s robust 4WD system ensures plenty of traction in any scenario, and the steering wheel follows suit thanks to black saddle leather trim. The same high-end leather can also be found on the handbrake grip and passenger grab handle, demonstrating INEOS’ ability to meld luxury and functionality in a way that few brands can match. In a nod to Belstaff’s anniversary, the Grenadier 1924 is limited to just 1,924 models, and you’ll know exactly which one you’ve got with the automaker affixing numbered plaques to the SUV’s A-pillar and dashboard. 

While the Grenadier 1924 represents a satisfying starting point, INEOS gives drivers plenty of options to build a one-of-a-kind off-road SUV designed to meet their unique needs. The company offers factory-installed roof racks and extra off-road equipment. The Grenadier’s trunk is already pretty roomy with 40.6 cu.ft. of cargo room, but an optional lockable drawer in the trunk gives drivers the chance to make the most of this space while securing their valuables. The 1924 model also comes standard with INEOS’ Smooth Pack, which adds a long list of modern comfort and convenience features like power heated exterior mirrors, ambient door lighting and puddle lamps, extra charging ports, and a Park Assist Front feature that makes it easy squeeze the SUV into a tight spot.

Off-Road Essentials 

The Grenadier 1924’s limited edition styling might be its defining characteristic, but the trim also includes all the heavy-duty off-road and performance gear you’ll find on the rest of the lineup. It all starts under the hood, where INEOS has tapped BMW to provide the Grenadier 1924 with a turbocharged 3.0L inline-six engine. The vaunted German brand’s engineering prowess is on full display with the inline-six, which provides drivers with 282 hp, 331 lb-ft of torque, and 7,716 lbs of towing capacity. 

The Grenadier’s 4WD powertrain is a given for the segment, but it’s just a small part of the story when it comes to the model’s off-road resume. INEOS' flagship model also includes a two-speed mechanical transfer case that provides a pleasantly tactile alternative to the computer-controlled systems that now dominate the industry, as well as a locking center differential that’s worth its weight in gold when you're trying to get traction on loose, slick surfaces. The Grenadier does boast some modern conveniences thanks to the 1924’s standard Rough Pack, with the front and rear differentials featuring an electronically locking design that significantly ups the convenience factor. 

If there’s one thing that really sets the Grenadier apart from your average SUV, it’s the lack of hand-holding off-road tech. You won’t find any advanced traction control systems or selectable terrain modes when you get behind the wheel of the Grenadier, just a no-nonsense arsenal of dependable hardware. This sort of approach might contribute to a steep learning curve for those just getting into the world of off-road driving, but it’s a lot easier to master the craft—and avert avoidable accidents—when you don’t have a complex computer system doing all the work for you. Some drivers might prefer all the bells and whistles common to the average SUV, but INEOS simply doesn’t do average.

Experience the Grenadier

INEOS’ debut model might not be as fancy as your typical high-end SUV, but if you’re seeking an off-road tool instead of a flashy toy, it’s time to consider a Grenadier 1924 for sale. If you want to experience the Grenadier for yourself, learn more about the INEOS brand, or become one of the lucky few to land the limited-edition 1924 model, stop by Hendrick INEOS Grenadier of Charleston today. We'll show you everything that this exciting new SUV offers and help you customize your perfect vehicle for all of your upcoming adventures.