Hendrick Automotive Group continues to set the standard for online reputation. For the sixth consecutive year, we are proud to be rated as the country’s No. 1 public or private dealership group for online reputation by Reputation.com.
In their newly released industry report, Reputation.com scored Hendrick Automotive Group the highest among all dealership groups with a score of 883 - 77 points ahead of the nearest competitor. Our company also recorded top scores in the sentiment and engagement categories among the measured dealership groups, while trailing in visibility by just a single point.
The annual report from Reputation.com analyzed automotive dealerships and brands in the U.S. and Canada, utilizing customer feedback from online sources such as Google, Facebook, X, and more. Rankings are based on Reputation Score, a proprietary performance indicator that evaluates a company’s sentiment, visibility, and engagement across nine unique factors ranging from its volume of customer reviews to its average star rating.
In addition to dealership groups, Reputation.com surveyed U.S. dealerships independently, scoring and ranking them in a similar fashion. Once again, our company led the way with the entire top 10 belonging to Hendrick Automotive Group dealerships. This notably includes Stevenson-Hendrick Honda Wilmington (NC) earning top spot in the individual dealership rankings with an impressive score of 958. Overall, 39 of our dealerships achieved a score of 900 or higher to make the rankings, including 17 in the top 25 and 11 finishing No. 1 for their respective brands.
“We are thrilled that our teammates earned this award,” said Brian Johnson, Vice President of Marketing, Hendrick Automotive Group. “Their dedication to delivering an exceptional experience for our guests is truly commendable. Being acknowledged as the leading dealer group, whether public or private, for the sixth year in a row is a testament to their hard work. We are especially proud of Stevenson-Hendrick Honda Wilmington for being named the top store for 2024, and we are grateful that the entire top 10 list comprises Hendrick Automotive Group dealerships, with an additional 22 of our stores making it into the top 100.”
Hendrick Automotive Group Dealerships in the Top 25:
| Dealership (Location) | Position | Score |
| Stevenson-Hendrick Honda Wilmington (Wilmington, NC) | 1 | 958 |
| Porsche Southpoint (Durham, NC) | 2 | 957 |
| Hendrick Lexus Northlake (Charlotte, NC) | 3 | 949 |
| Hendrick Porsche (Charlotte, NC) | 4 | 949 |
| Hendrick Acura (Charlotte, NC) | 5 | 947 |
| Hendrick Motors of Charlotte-Mercedes-Benz (Charlotte, NC) | 6 | 946 |
| Hendrick Lexus Charleston (Charleston, SC) | 7 | 946 |
| Mall of Georgia MINI (Buford, GA) | 8 | 944 |
| Rick Hendrick BMW (Charleston, SC) | 9 | 943 |
| Hendrick Lexus Kansas City North (Kansas City, MO) | 10 | 943 |
| Hendrick Volvo Cars of Charleston (Charleston, SC) | 12 | 941 |
| Hendrick MINI (Charlotte, NC) | 14 | 938 |
| Land Rover Charlotte (Charlotte, NC) | 15 | 937 |
| Hendrick Lexus Kansas City (Merriam, KS) | 18 | 936 |
| BMW of South Austin (Austin, TX) | 19 | 936 |
| Hendrick Volkswagen of Concord (Concord, NC) | 21 | 932 |
| Darrell Waltrip Honda (Franklin, TN) | 23 | 931 |
In addition to providing rankings, the report analyzed consumers’ purchasing preferences and found that brands prioritizing reputation management see quick returns, with improved customer satisfaction directly translating to business success.
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