Hendrick Automotive Group scores fifth-straight online reputation honor
Hendrick Automotive Group continues to lead the way for online reputation. For a fifth(!) consecutive year, our company is the No. 1 rated (public or private) dealership for online reputation in the country.
The newly released independent Reputation.com survey of more than 20,000 automotive dealerships and brands found Hendrick Automotive Group scored the highest among all dealership groups with 869 points, 46 ahead of the next closest competitor, recording the highest in both sentiment and visibility, a single point behind No. 1 in overall engagement.
“Our team strives to provide a world-class experience for our guests, and this achievement validates their hard work,” said Rick Hendrick, Chairman and CEO, Hendrick Automotive Group “Hendrick Automotive Group is a company committed to putting our people first. By taking care of them, we believe they will in turn take excellent care of our clients. To be named as the top dealer group for five consecutive years is a tremendous honor for all 11,000 of our teammates. We are so proud to see their efforts recognized.”
The annual report conducted by the data science team at Reputation.com analyzed dealerships and brands in the United States and Canada, drawing on customer feedback from Google, Facebook, Twitter and other online sources. The rankings are based on a proprietary Reputation Score, which looks at a business’s sentiment, visibility and engagement across nine elements ranging from the volume of reviews accumulated for a business to its star average.
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In addition, Reputation surveyed every U.S. dealership independently, scoring them in a similar fashion and ranking the top 100 throughout the country. Once again, Hendrick Automotive Group dealerships far exceeded expectations, scoring five of the top 10 and 11 of the top 25 – including Porsche Southpoint in Durham, North Carolina, who took home the runner up slot with 961 overall points, a single point behind the top score. Overall, Hendrick Automotive Group took 32 of the top-100 spots.
Hendrick Lexus Charleston (South Carolina) (4th; 955 points), BMW of Kansas City South (5th; 953 points), Hendrick Motors of Charlotte (6th; 951 points) and Lexus of Pleasanton (California) (9th; 940 points) each brought home top-10 efforts.
Hendrick Automotive Group Dealerships Ranked in the Top-25:
Dealership (Location) Position Score
Porsche Southpoint (NC) 2 961
Hendrick Lexus Charleston (SC) 4 955
BMW of Kansas City (KS) 5 953
Hendrick Motors of Charlotte (NC) 6 951
Lexus of Pleasanton (Calif.) 9 940
Acura of Pleasanton (Calif.) 14 938
Hendrick Lexus Northlake (NC) 16 936
Rick Hendrick Toyota Sandy Springs (Ga.) 18 934
Mall of Georgia MINI 18 934
Hendrick Lexus Charlotte 22 931
Hendrick Volvo Cars of Charleston (SC) 24 930
In addition to providing rankings, the study analyzed customer reviews and shopping habits and found that customer service is the main driver of positive ratings for automotive dealerships.
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